We designed a brand experience that turns fitness into culture. The giant season-pass invite set the tone: bold, collectible, and built to be remembered. Custom postage stamps added a classic detail, while the launch-day t-shirt was designed as a limited piece that marks the start of the journey, with five distinct characters to expand the brand ecosystem.

We took the elegance of French bistro culture and introduced just enough tension to make it contemporary. The use of Roca Bold sets the foundation: strong, clean, and confident, the perfect mix of modernity and authenticity. Paired with hand-drawn illustrations, the brand creates a visual language that feels both considered and distinctive.

The brand identity for SACHI, a Japanese ramen noodles restaurant, captures the essence of authentic Japanese culture through a modern, playful design. With a bold red and white color palette, it immediately evokes energy, appetite, and warmth, reflecting the vibrancy of Japanese culinary tradition.

Jeff’s Burgers Brand Identity is vibrant, bold, and unapologetically authentic, capturing the essence of classic American burger culture. With its eye-catching red and white palette, playful typography, and quirky illustrations, it exudes a sense of fun and approachability while emphasizing quality and flavor.

A modern cosmetics brand that embodies elegance and minimalism with packaging that emphasizes clean lines, muted tones, and soft shadows to evoke a sense of calm and natural beauty. 

Café Cassandra’s brand identity designed by Studio Mirage, reflects a playful yet minimalist approach, blending clean typography with hand-drawn illustrations to create a welcoming and approachable vibe.